On 12 March 2013, it was our turn to host the latest Online Manager’s Forum, an informal gathering of people working in London museums and other cultural organisations, which meets every 2-3 months or so, to pool knowledge and ideas on cultural digital services.
The topic for this session was finding out what museum visitors really want from mobile devices and mobile digital services based on their own words.
To do this, the session reviewed and discussed surveys of museum visitors conducted in a number of London museums and what people visiting in person said about their own and museum mobile devices, what they might want from them in a museum and their thoughts on content and services that are, or could be, delivered to those devices.
The session included summaries of the findings of two visitor surveys on the use of mobile. The first was conducted at the V&A. This is complete and is now publically available (link below or click on the image). The second was a separate joint study conducted at the National Gallery, Tate and Imperial War Museum. This is not yet published, having only recently been completed, but some themes from it are included below.
See on www.vam.ac.uk